Complex times call for innovative solutions
The truth is, much of what we’re learning and how we’re working right now is positive, and may remain a “new normal” — and we are embracing that at ELEMENT. It’s been a great time to adapt to innovative solutions, many of which provide us with greater flexibility, efficiency, and sometimes even more options.
That’s where our Directors - In - Place model helps us forge ahead. At a time that is critical to remaining in touch with consumers and sharing relevant stories, ELEMENT is ready to employ the state-of-the-art methods of remote production. With our directors working in place, there are a multitude of options. Regardless of approach, we are very open to solving client’s unique challenges at this time.
HOW THIS WORKS
These are the options we are working with as we continue to develop best/safe practices daily
Director, crew, talent, agency and client are remote. Director will film at home using their family as talent and the crew, agency and client will join in via virtual video village.
Director, small crew, and talent on set with agency and client joining in remotely. Comply with all saftey regulations.
BACK ON SET:
*Pending state regulations on filming*
Director, small crew, talent, agency and client all on set.
ELEMENT’s team of directors, creative directors, producers, and editors,etc will be involved throughout the entire process, no matter which option we're working with. While remote, we'll work closely with clients to ensure creative is executed seamlessly. Our teams can be small and efficient or scale as needed depending on the size of the project. Before shooting, we will have pre-production discussions with the entire team -- clients, creative directors, producers, directors, and editors -- to ensure we are all on the same page. The overall director’s vision, casting, location, wardrobe, props will all go through a traditional approval process. One thing we learned on a recent job was how valuable a virtual location scout can be: our directors were able to turn this into a dry “creative walkthrough” that was incredibly helpful for the client.
On our shoot day, we'll always have an in-camera feed for client's to review, which would be the same quality as a regular video village setup. Clients will also have access to the shoot, via Zoom and/or other communication workflows depending on the job. You will receive the live feed directly from the camera and have the ability to communicate with the director, producer, and each other -- all in real-time. We recently produced a job this way and we're thrilled with how well our remote video village worked.