This was a true stay-at-home production where our directors used their own homes and families as locations and talent. Crafting the creative to their specific specs, this campaign capitalized on our team’s dexterity and openness. The client and producers supervised the production via a remote feed, giving live feedback to the directors.
This hybrid production included both in-person and remote capture. Our small crew filmed in-person while a remote feed to the client allowed for a seamless and efficient production. Working this efficiently allowed us to capture a library of video and still content for their social platforms.
SimpliSafe’s newest broadcast spot that highlighted being stuck at home. By leaning into the UGC (user generated content) look we’re all accustomed to these days, we created a spot that felt very much of the unfortunate time of the pandemic.
AAA Northeast wanted to share their message of what they were doing to support their employees and their community in the midst of the pandemic. Working with a small crew, we shot from a safe distance to capture this emotional spot.
Using the digital Zoom aesthetic to our advantage, we created a heartwarming campaign where we remotely filmed live reactions of small business owners learning that they received a grant from Citizen Bank. This fully remote production not only delivered a strong message for Citizen Bank but by leaning into the remote technology, it created an authentic one as well.